Uh, what?

So this is what we call user experience engineering. Reverse usership. Doing by learning. If it's so easy to embed an entry in a picture, then why can't some people figure it out? I'm looking for the stumbling blocks. But I can't find any. I'm like a greased pig enjoying the waterslide. Utter frictionless joy, ending in the soft reassuring thud provided by gravity. The tools work. I just find myself lacking the assets to push into those tools. Why are the tables turned for others? The map is not the territory, just as the tool is not the solution.